1. Financial profitability that guarantees the company's continued development with increased returns for its shareholders.

2. Exportation to foreign markets.

3. Positive impact on the community's job situation by helping to stop the exodus of our young workforce.

4. Creation of far-reaching opportunities through the establishment of business connections with local service companies: transport, machining, etc.

5. Act as an outlet for the owners of the region's many privately-owned forests who wish to put their aspen wood on the market at competitive prices.

6. Contribution to local and regional development efforts regarding an important regional resource, the forest.

7. Creating interest, within the lumber industry, in establishing other small satellite companies.